Media Planner

Job Description

Are you a strategic thinker with a passion for media planning? Do you thrive in a fast-paced environment and have a strong understanding of media trends and consumer behavior? If so, we have an exciting opportunity for you at Comcast as a Media Planner. As a member of our dynamic team, you will play a crucial role in developing and executing successful media campaigns for our clients. We are looking for a highly organized and detail-oriented individual with excellent communication and analytical skills.

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If you are ready to take your media planning career to the next level, we want to hear from you!

  1. Develop and implement strategic media plans based on client objectives and target audience demographics.
  2. Stay up-to-date on industry trends and consumer behavior to inform media planning decisions.
  3. Conduct research and analysis to identify the most effective media channels for reaching target audiences.
  4. Collaborate with internal teams and external partners to ensure seamless execution of media campaigns.
  5. Monitor and optimize media campaigns to ensure they are meeting client goals and objectives.
  6. Create and manage budgets for media campaigns, ensuring efficient use of resources.
  7. Provide regular updates and reports to clients on the performance of their media campaigns.
  8. Develop strong relationships with media vendors to negotiate rates and secure optimal placements for clients.
  9. Continuously evaluate and recommend new media opportunities to enhance campaign effectiveness.
  10. Act as a subject matter expert on media planning best practices and share knowledge with team members.
  11. Maintain a high level of organization and attention to detail in all aspects of media planning.
  12. Effectively communicate with clients and team members to ensure alignment and understanding of media plans and strategies.
  13. Monitor and analyze market and competitive media activity to inform future planning decisions.
  14. Meet tight deadlines and manage multiple projects simultaneously in a fast-paced environment.
  15. Continuously seek opportunities for professional growth and development in the media planning industry.

Job Qualifications

  • Bachelor's Degree In Marketing, Advertising, Communications, Or Related Field.
  • Minimum Of 2-3 Years Of Experience In Media Planning, Preferably In Television Or Digital Media.
  • Strong Analytical Skills And Ability To Interpret Data To Make Strategic Media Recommendations.
  • Excellent Communication And Presentation Skills, With The Ability To Effectively Collaborate With Clients And Internal Teams.
  • Proficiency In Media Planning And Buying Software, Such As Nielsen, Comscore, And Strata.

Required Skills

  • Data Analysis
  • Market Research
  • Negotiation
  • Budget management
  • Content Creation
  • Digital Marketing
  • Media planning
  • Campaign optimization
  • Media Buying
  • Project
  • Advertising Strategy
  • Target Audience Analysis

Soft Skills

  • Communication
  • Emotional Intelligence
  • Leadership
  • Time management
  • Interpersonal Skills
  • creativity
  • Teamwork
  • collaboration
  • Adaptability
  • Problem-Solving

 Media Planner

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